Incogni vs DeleteMe. In today’s digital world, your personal information is everywhere—data broker websites, marketing databases, people-search platforms, and shady corners of the internet you’ve never even heard of. That’s where services like Incogni vs DeleteMe come in. Both promise to remove your personal data from data brokers, but they do it in very different ways.
So, when it comes to Incogni vs DeleteMe, which one actually delivers better privacy, value, and peace of mind?
Let’s break it all down in a clear, honest, and human way—no fluff, no confusing legal jargon.
What Are Data Removal Services and Why Do You Need One?
Incogni vs DeleteMe. Before comparing Incogni and DeleteMe, let’s quickly set the stage.
What Are Data Brokers?
Data brokers collect, buy, and sell your personal information, including:
- Full name
- Home address
- Phone number
- Email address
- Family members
- Work history
- Estimated income
Most people never gave consent for this data to be sold.
Why Data Removal Matters
Having your data online can lead to:
- Identity theft
- Scam calls and phishing
- Stalking or harassment
- Spam overload
Data removal services automate the painful process of opting out from these databases.
What Is Incogni?
Incogni Overview
Incogni is a fully automated data removal service developed by the team behind Surfshark. It continuously sends legal data removal requests to data brokers on your behalf.
How Incogni Works
- You sign up and authorize Incogni
- It contacts data brokers automatically
- Requests data removal using privacy laws (GDPR, CCPA)
- Continuously monitors and re-removes your data
Key Focus of Incogni
Automation, affordability, and minimal user involvement.
What Is DeleteMe?
DeleteMe Overview
DeleteMe is one of the oldest and most established data removal services. It relies heavily on human privacy experts to manually remove your data.
How DeleteMe Works
- You create an account
- Privacy experts find your data
- They submit manual opt-out requests
- You receive detailed privacy reports
Key Focus of DeleteMe
Personalized service, transparency, and detailed reporting.
Incogni vs DeleteMe: Core Comparison
Automation vs Human-Powered Removal
- Incogni: Fully automated
- DeleteMe: Manual, human-driven
If you want a “set it and forget it” solution, Incogni shines. If you want white-glove service, DeleteMe feels more personal.
Ease of Use
Incogni User Experience
- Simple setup (10–15 minutes)
- No ongoing action required
- Runs quietly in the background
DeleteMe User Experience
- More onboarding steps
- Requires review of reports
- More interaction, but more insight
Winner for simplicity: Incogni
Coverage: How Many Data Brokers Are Targeted?
Incogni Coverage
- Targets 180+ data brokers
- Focused on large, high-risk brokers
- Expands coverage automatically
DeleteMe Coverage
- Targets 750+ data broker sites
- Includes niche and regional sites
- Broader overall reach
Winner for coverage: DeleteMe
Ongoing Monitoring and Maintenance
Incogni Monitoring
- Continuous and automatic
- Re-submits requests when data reappears
- No user input needed
DeleteMe Monitoring
- Periodic scans
- Quarterly or biannual reports
- Manual follow-ups
Winner for automation: Incogni
Legal Framework and Compliance
Incogni and Privacy Laws
- Leverages GDPR, CCPA, CPRA
- Strong in EU and US markets
- Uses legal authority aggressively
DeleteMe and Legal Requests
- Also uses GDPR and CCPA
- Relies on manual opt-outs
- More flexible for special cases
Both services are solid here—it’s a tie.
Reporting and Transparency
Incogni Reports
- Dashboard-based status updates
- Simple success indicators
- Less detailed but clear
DeleteMe Reports
- Detailed PDF reports
- Screenshots of removals
- Clear proof of work
Winner for transparency: DeleteMe
Speed of Data Removal
Incogni Speed
- Fast initial requests
- Dependent on broker response time
- Automation reduces delays
DeleteMe Speed
- Slower initial removals
- Human intervention can take weeks
- More thorough for hard cases
Winner for speed: Incogni
Pricing Comparison
Incogni Pricing
- More affordable
- Subscription-based
- Often bundled with Surfshark
DeleteMe Pricing
- Significantly more expensive
- Premium pricing model
- Best suited for high-risk users
Final Verdict: Incogni vs DeleteMe
When comparing Incogni vs DeleteMe, the real difference is philosophy.
Incogni is like a smart robot assistant—quiet, efficient, and always working in the background. DeleteMe is more like a privacy concierge—hands-on, thorough, and premium.
For most everyday users, Incogni offers the best balance of price, automation, and effectiveness. For professionals, executives, or high-risk individuals, DeleteMe may justify its higher cost.
Privacy isn’t optional anymore—it’s essential. Either choice is a step in the right direction.
FAQs
1. Is Incogni legit and safe to use?
Yes, Incogni is a legitimate service backed by Surfshark and uses strong security and legal frameworks.
2. Does DeleteMe remove Google search results?
DeleteMe focuses on data brokers, not direct Google removal, but removing broker data often reduces Google visibility.
3. Can I use Incogni and DeleteMe together?
Technically yes, but it’s usually unnecessary unless you need maximum coverage.
4. How long does it take to see results?
Initial removals may take a few weeks, depending on broker response times.
5. Is a data removal service worth it?
If you value privacy, reduced spam, and protection from identity theft—absolutely.
